Gawd, I'm going to sound like an old man grumbling while he shakes his cane in the air. Here we go...
There is this commercial for the Toyota Highlander called "Kid Cave". In it, a Toyota Highlander occupied by a child and his parents pull up to a red car with another child and his parents. The boys know each other and exchange greetings. The kid in the red car complains that his parents have been singing the same song for three hours. The parents in the red car are singing "Angel of the Morning". The kid in the Highlander shakes his head in disgust, places some headphones on, and tunes into a show that is playing on the LCD in his Highlander.
Some people on the Interwebs have complained how elitist the commercial is, implying that a child cannot have fun in a car unless it is decked out with audio and video stimulation. Perhaps, but that's not the beef I have with the commercial. What gets my goat is the program the Highlander kid is watching.
It depicts a cartoon of a bipedal dog wearing a super hero costume. Harmless, right? Sure, but then a spray of machine gun bullets are fired at his chest and they are harmlessly deflected.
Seriously?
As a society, we are so nonchalant with gun violence that it's okay for that depiction to be used? I mean, the imagery on the screen must've been an afterthought to the real message behind the commercial. And cartoon gunfire qualified as harmless and non-offensive enough to make it? Really? We couldn't show some puppets teaching us the letter Q? It couldn't be some animated show of some funny-looking kids acting silly? It couldn't simply be some nature programming? Gunfire? Test groups saw that and no one raised any serious concerns? Gunfire?!?!
Whatever.
Toyota Highlander "Kid Cave"
100% | 175.5 lbs. | 0% (0 of 128) | 14% (7 of 50) | 32.05% (117 of 365) | 6.444% (12 lbs.)
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